You certainly can use a standard agency. However what you won’t get is the ‘science’ behind the design, plus extensive specialized experience of producing catalogs that really work for your business.
Catalog specialists apply design, marketing and copy techniques that are tried and tested to maximize your sales, promote your brand and develop a loyal customer base. They should also have a detailed knowledge of this specialized medium, data and its trends and opportunities.
Producing a catalog is a significant investment for your company and it is not without risk, especially if it is your first. You need to get a return on your investment, get it right first time and be sure your catalog is working as hard as possible for you.